One of the strongest emotions in golf is the urge to try and hit a shot that one knows is just inside the realm of one's capabilities. A good golf architect will always try to find numerous situations where he can tempt players to go for these overextended shots.
At IVGD, we seek to design golf courses that, on many occasions, tempt players to take on shots that they know they really should not be attempting. We believe strongly that temptation is one of the main reasons that players come back for more. It appeals to the masochistic streak in most people, gnawing away at one's psyche.
The true hazard should draw the player towards it, should invite the golfer to come as near as he dare to the fire without burning his fingers
John Low “On Golf” 1905
Hazards - how well chosen the name! They are risks; and penalties must come to those who take risks and fail
Robert Hunter “The Links” 1926